GEO audit

A Blunor GEO audit is a one-week, fixed-fee diagnostic. Hamid runs the live-engine testing and writes the executive summary; our GEO specialists do the structural audit work on how AI engines — ChatGPT, Perplexity, Google AI Overviews, Claude — see, parse and cite your site. The deliverable is a 25–40 page PDF with the structural gaps mapped, the citation gaps measured against your top competitors, and a prioritised fix list ranked by impact / effort.

Why GEO is its own discipline

Search Engine Optimisation (SEO) optimises for Google’s blue-link results. Generative Engine Optimisation (GEO) optimises for being cited inside AI-generated answers. The two share a foundation — entity clarity, schema, content depth — but diverge on the polish layer: llms.txt, conversational sentence patterns, citable claim structure, and how a brand is described in third-party sources. A site that ranks on Google can still be invisible inside ChatGPT, and vice versa.

What gets checked

Structural layer

• Schema markup — completeness, validity, knowledge-graph coverage.
• Sitemap, robots.txt and the (frequently missing) llms.txt.
• Heading hierarchy and semantic structure — what a parser sees vs. what a human reads.
• Crawl path: is the brand reachable from a single anchor entity?

Content layer

• Citable sentence patterns — is your most important claim phrased the way an LLM will quote it?
• Entity disambiguation — does the engine know which “Acme Co.” you are?
• Third-party signal mapping — Wikipedia, Reddit, Stack Overflow, vertical directories.

Live-engine testing

30+ branded and non-branded prompts are run across all four major engines, screenshotted and dated. The same prompts are re-run after any fixes to prove the structural change moved the engines.

The deliverable

A branded PDF containing the executive summary, the entity + schema map, the citation gap analysis, the screenshots, and a prioritised fix list with effort estimates. The fix list is yours to implement with your existing developer — or roll into a Blunor implementation scope.

Timeline + investment

Delivered in 1 week at $650 flat. No hourly billing, no scope creep — the audit is the deliverable, full stop. Implementation is quoted separately or rolled into a monthly SEO & GEO retainer.