A carbon-impact calculator that actually persuades
Interactive carbon-impact calculator built into the TMTI site — drives consulting enquiries with structured outputs.
Key results
- calculator completion rate
- 78%
- qualified lead volume
- 4×
- average time-to-complete
- < 3m
The story
TMTI's sustainability consulting practice needed a lead-generation tool that did more than collect emails — something prospects would actually finish, that produced a credible structured output, and that opened the door to a conversation about real consulting work.
Interactive carbon-impact calculator hand-coded into the existing WordPress site. Multi-step form with branching logic, weighted scoring, a clean results screen, and a structured PDF summary the prospect can take to their board. CRM webhook for follow-up.
A calculator that does the qualifying work upfront — prospects who finish are pre-warmed for a discovery call, and the team gets a structured brief instead of a cold name on a form.
Got a project that needs this kind of attention?
Tell me what you're building. Honest scope, real delivery date, no sales theatre.