Boujee Pet Grooming School — premium training, online
WordPress build for the Boujee Pet Grooming School. Course catalogue, applications, and a brand that earns the price tag.
Key results
- qualified applications
- 3×
- Lighthouse mobile
- 90+
- page builders
- 0
The story
A serious pet-grooming academy was being undersold by a template site that looked like any other groomer's salon page. Prospective students couldn't tell the school apart from a shop, and the application funnel was a generic contact form.
Hand-coded WordPress, shipped by our in-house senior team with Hamid leading strategy, with a custom Course CPT, structured curriculum pages, instructor bios, and a multi-step application flow that captures the right detail before it hits the inbox. Editorial typography + warm photography to land the premium positioning.
Applications now arrive pre-qualified with the right level of detail, the brand finally reads as an academy not a shop, and the team can edit every curriculum page without calling a developer.
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