A premium skincare clinic, online-first
Hand-coded WordPress for Trale Beauty — corrective skincare + academy. Soft-luxury system that books treatments.
Key results
- Lighthouse mobile
- 90+
- treatment enquiries
- 2×
- page builders
- 0
The story
Trale Beauty needed a site that did two jobs without confusing either audience — sell corrective facial treatments to local clients in Lewisville, and pitch the academy to aspiring estheticians. The old site couldn't carry the brand's calm, premium tone or convert either audience cleanly.
Hand-coded WordPress theme — built by our in-house team under Hamid's direct supervision — around a soft-luxury type system (Playfair + Inter on ivory) and dual booking journeys. Treatment menus, before/after gallery, and an integrated booking flow all live in editor-friendly custom fields the team can update without a developer. Schema markup baked into every service page for local SEO.
A site that treats both sides of the business with the same polish — treatment bookings move on autopilot, and the academy enquiries finally feel pre-qualified before the call.
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